However, the company has not elaborated on whether said game will be a proper successor to the Sims 2, which was released on the PC in 2004 and adapted for the DS, Mac, GameCube, PlayStation 2, PlayStation Portable, original Xbox, and Game Boy Advance the following year. What exactly is EA teasing? An ESRB 'Rating Pending' logo is discreetly tucked at the bottom of the page seems to indicate it is indeed a single Sims 3 game. Below it are the words 'More information coming soon!*' and below that the date '*March 19.' The site went live this week with an enigmatic splash page showing an emerald-green crystal with the numeral '3' next to it. After over a year under the radar, the Sims 3 has resurfaced courtesy of a teaser page on the EA-owned URL thesims3.ea.com. However, to date, no Sims games have appeared on either the PS3 or its archrival Xbox 360 console. The Sims' Wii debut, MySims, went on sale last September to mixed critical and commercial success.

Though he was reticent on details about the next iteration of the series-which is so popular one of EA's four divisions is devoted to it- he did say the franchise would eventually arrive on the Wii and PlayStation 3 consoles. In November 2006, Electronic Arts chief financial officer Warren Jenson revealed that The Sims 3 was in the works.

New EA teaser site promises further details about the next iteration of its megapopular life-sim series in two weeks.

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